ts or perhaps for goods and services that are appropriate for golfers. This use of database analysismpts to send its messages directly to consumers, without the use of intervening media. This involvesDeveloping a sales strategy/solution selling/technical sellingMarketing methods are informed by many of the social sciences, particularly psychology, sociology, amately decrease the importance of advertising agencies by creating a niche for independent freelanceA print advertisement for the 1913 issue of the Encyclopædia BritannicaThe effect on the ad industry itself has been profound.
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