More and more banks are offering the ability to perform banking tasks online. Online banking is beliA survey of 410 marketing executives listed insufficient ability to measure impact, a lack of interncess, it is often vital to offer potential customers the chance to see what a service would be like.ect Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was fities were underpinned by its philosophy of `customer service'; a vision originally promoted by the
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